How Instagram Monetizes Its Popularity: Selling You Out?
Update: Well, at least the folks at Instagram are listening. The company did a reasonable job of explaining the intent of the change in policies and made clear they aren’t looking to sell users...
View ArticleJanuary: the Month of Predictions & Apple’s Rumored Expansion of Passbook to...
It’s a new year and for many Gartner analysts, it usually means a flurry of inquiries about the Predicts documents we worked on and published in December. And sometimes, a news item pops up during the...
View ArticleMaps to Determine Future for Mobile OS: a Mobile Marketer’s Dilemma or Nice...
As mobile marketers develop and tend to their mobile strategies and day-to-day tactics, the tectonic plates upon which those strategies and tactics ride — mobile OSs and development platforms — will...
View ArticleMobileFirst 2013: 7 Take-aways for Mobile Strategists…
My esteemed colleague Jake Sorofman made the trek to NYC this week to partake of the MobileFirst 2013 conference. He does a great job (here) of distilling the essentials from the conference. Check it...
View ArticleWondering Why Your Peers are Investing in Social Media?
This Friday: links to my colleague’s research! In addition to Jake Sorofman’s piece on the MobileFirst conference, Adam Sarner delivers a great glimpse of his Social Media research agenda with the key...
View ArticleThe New Social Contract
Besides pondering why the 49ers QB didn’t use the legs that got him the starting job to get himself into end zone last Sunday, I’ve also been pondering how mobile changes the relationship between...
View Article“Social” and “social” and There’s Commerce
So there I was, at my parents’ house , watching the Super Bowl with a collection of family friends and siblings. Being the guy who researches mobile marketing and media, I was pulling out my iPhone to...
View ArticleMusic and Brands: Neverending Love Story or Too Many Snags?
“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending...
View ArticleGreat New Infographic — CMO spending trends
Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey. Check it out here.
View ArticleOf Transit Maps, Mobile Technology and Mobile Marketing Etiquette
What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to...
View ArticleA Mobile Marketing Take on the Jay-Z/Samsung Effort
The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion – is either a...
View ArticleDeux Ex Machina — Only as Good as its Human Programmers
My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who...
View ArticleOf Covering Bets on Mobile and the End-to-End Customer Relationship
The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”...
View ArticleYou’re a Marketer With a Big New Budget for 2014? How are You Sleeping?
It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years. Maybe you’re good. The strategy’s in place for all your major units,...
View ArticleYahoo Buys into Flurry’s Mobile Marketing Analytics to Bolster “Mobile First”...
Yahoo wants us to know they’re a “mobile first” company. How do you prove that commitment to mobile? You go buy a mobile marketing analytics and mobile-ad network like, say, Flurry. And that’s just...
View ArticleWow Worthy Digital That Makes a Curmudgeon Actually Say “Wow”
When you reach a certain stage of your life, professionally speaking, it seems like it’s best not to ever appear too wowed by anything. Call it healthy cynicism. Or call me a curmudgeon. Being too...
View ArticleiTunes in the Clouds
Apple’s announcement on Monday (6/6/11), gave us the company’s take on the notion of what a cloud-based media service can be – one that preserves the value of an a la carte sales model for downloads...
View ArticleFile Under: Inevitable (it took way too long but it was inevitable)
Nice rundown on News.com on YouTube (Google) and its efforts to smooth (or smoother) their somewhat fractious relations with content rightsholders. In this case, the online video giant’s dualistic...
View ArticleRdio: will the family pak draw them?
Why hasn’t the subscription model for online music? Sure, its previous incarnation in the first half of the decade was fraught with DRM snafus and, well, none of the services played on the iPod. But...
View ArticleThe Future of Charts and Trying to Figure out What a Facebook Like is Worth
(And other challenges in a socially connected world . . . ) I moderated a panel called “The Future of Charts” at the SFMusicTech conference earlier this week and came away with a stronger sense of how...
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